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8:00 AM - 11:59 AM PST (4 HOURS)

Automating the MSP: Where AI Creates Margin and Where It Creates Risk

AI-driven automation is one of the biggest margin opportunities in the history of the MSP industry — and one of the most dangerous if implemented without discipline. This session maps the MSP workflow landscape and identifies where automation delivers real ROI, where it introduces new vulnerabilities, and how to build an automation strategy that scales your business without creating gaps your clients will pay for.