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A Cynomi Certification for MSPs, MSSPs, and vCISOs Ready to Prove Their Value at Every Stage of the Client Relationship

Cyber advisory is converging. Risk, security, and compliance are no longer separate conversations you have with a client. They're one conversation, and the practices that win are the ones that can hold all three at once. This certification is built for that shift. Over three parts, this session covers the business strategy conversation that opens a client relationship, the AI-driven execution that scales it, and the warranty and insurance outcomes that prove it. You’ll be presented and certified in a full loop fromstrategy to warranty.

This is CISO Intelligence: not a single tool or a single deliverable, but the layer that sits underneath everything a modern advisory practice does: how you assess, how you plan, how you execute, and how you prove the outcome. Attendees leave with a certification, a repeatable framework, and hands-on experience they can put in front of a client immediately.

Part One — Business Strategy: BIA/BCP as the Foundation

Every strong advisory engagement starts with the business, not the technology. This module trains you to run Business Impact Analysis and Business Continuity Planning as a strategic conversation - the one that earns you a seat with leadership instead of just IT. You'll learn how to frame risk in business terms clients act on, and how a well-run BIA/BCP becomes the strategic foundation the rest of the engagement is built on.

Part Two — AI Insights and Co-Worker Execution: Hands-On in the Cynomi Platform

This is the execution module, run live in Cynomi demo environments. You'll work in small groups to see the quality and scale that's possible when AI takes on the repeatable work of an advisory practice, freeing your team's time for the judgment calls only they can make. This section is built to answer the question every practice leader is asking right now: what does AI change about how I deliver, and how good is good enough to put in front of a client?

Part Three — MSP Service Warranty: Differentiation, Credibility, and Financial Proof

The final module covers how to turn your practice into a differentiated, warrantied service. You'll learn how service warranties give clients a tangible guarantee behind your work, how that credibility passes through to real financial benefit, including reduced cyber insurance costs for you and your clients, and how to position warranty as the proof point that separates your practice from every MSP still selling on price.

The Certification

Completion earns the Cynomi CISO Intelligence Certification, recognizing practices that can operate across the full arc of modern cyber advisory: strategic, AI-enabled, and warrantied. This isn't a badge for finishing a class. It's evidence you can show a client, a partner, or an insurer that your practice understands their environment and can prove it, end to end.

Led By

• Tim Coach: MSP Operator and Chief Evangelist, Cynomi
• Jack Thompson: Field CISO, Cynomi; former CISO, Indianapolis Colts

For MSPs, MSSPs, and vCISOs looking to optimize efficiency, free up capacity, and standardize delivery without losing the judgment that makes advisory work valuable, this certification is the holistic look at your practice - beginning to end - with a credential to prove what you've built.

Marketing gets blamed for weak pipeline more than it gets credit for building one. Every MSP and MSSP is chasing the same few thousand buyers, running the same three tactics, and wondering why nothing breaks through. The gap usually isn't budget, it's what happens left of sale, before a rep ever picks up the phone.

This panel puts four marketing and go-to-market leaders on stage to name the lessons they’ve learned the hard way. They’ll cover what's broken: the awareness plays that waste spend, the sales handoffs that quietly kill deals, and the "differentiation" that reads identical across every MSP website. Moderated by MSP Operator and Cynomi Chief Evangelist Tim Coach, the conversation brings together Cynomi CMO Erin McLean, Compass MSP CMO Roxi Ozolins, and NetFriends CEO John Snyder, three leaders who've built marketing functions from opposite starting points and hit the same walls.

What You'll Learn

• What Not to Do: the awareness and demand-gen habits MSPs keep repeating even after they stop working
• How to Set Sales Up to Win: what marketing owes sales before a lead ever gets a name, and where that handoff breaks
• What Real Awareness Looks Like: standing out in a market where every competitor's message sounds interchangeable
• How to Staff and Budget, Honestly: what marketing costs to do well, and who you need in the room to do it
• How to Build Pipeline that Holds Up: the engagement tactics driving qualified pipeline right now, versus the ones just generating noise

Together we’ll cover four different vantage points – focusing on what moves a buyer from unaware to in-pipeline, and what's just theater. If you own a revenue number this year this session is built to be used, not just heard. You'll walk out with the specific things to stop doing immediately and a clear answer to the one marketing question that matters most: what to fix first.