In this video, Wes Spencer, Kyle Hansloven, Gary Pica, and special guest Shahzad Mirza from Global Cyber Alliance discuss building sales pipeline through cybersecurity and the initiatives at the Global Cyber Alliance. The conversation delves into the importance of simplifying cybersecurity frameworks for small businesses and eliminating fear-based messaging. The video emphasizes the significance of understanding clients’ industries and communicating cybersecurity in relatable terms, while also providing actionable steps for MSPs to enhance their cybersecurity services.
The importance of understanding and aligning cybersecurity measures with the specific needs of different industries, such as healthcare and retail, to make the message relatable and actionable.
The role of nonprofits like Global Cyber Alliance in providing valuable resources and education to small businesses to help them navigate cybersecurity concerns effectively.
The significance of community and collaboration among MSPs, MSSPs, and cybersecurity professionals to share knowledge, tools, and strategies for better cybersecurity practices.
