In this video, Gary Pica, Wes Spencer, and Gia Bianchini discuss the role of community building in enhancing cybersecurity awareness and engagement. They explore the dynamics of creating meaningful online communities, focusing on the importance of leadership, purpose, and engagement strategies. Gia Bianchini shares insights from her experience with Mighty Networks, emphasizing the need for focused, purpose-driven communities that transcend the noise of mainstream social media.
Creating a community around a strong purpose and a clear leader is crucial for success. This helps to focus the community’s efforts and promotes quality over quantity.
Building a successful community involves setting clear norms and culture, providing a structured environment for engagement, and focusing on meaningful interaction rather than daily engagement.
Successful community management often involves beginning with a specific, narrowly defined group that needs the community the most, and then potentially expanding to include broader or adjacent groups over time.
