In this video, Wes Spencer, Phyllis Lee, Ben Harrell, and Ryan Eichler discuss strategies for MSPs to integrate cybersecurity into their offerings and how to effectively sell these services. They explore the importance of using security frameworks like CIS, the role of cyber insurance in driving security adoption, and the challenges of transitioning to an MSSP model. Additionally, they share insights on sales strategies, including hiring practices and compensation plans, to help MSPs grow in the competitive cybersecurity landscape.
The importance of using a security framework like CIS in MSP sales processes to demonstrate existing security measures and identify additional needs.
The evolution of cybersecurity as a continuous process rather than a finite project, emphasizing that security measures need to be adaptive and ongoing.
The potential and strategies for Managed Service Providers (MSPs) to move upmarket and serve larger clients by offering comprehensive security solutions and partnering with established security providers.
