Tying What Matters to Your Clients and Zero Trust that Translates to Sales

In this video, Andrew and Gary discuss the intricacies of zero trust architecture with experts Jason Garvis and Keith from DBK. They delve into how MSPs can implement zero trust principles to improve security and business agility for their clients, emphasizing the importance of understanding client business cases. The conversation highlights the challenges and opportunities in adopting zero trust and how it can be effectively communicated to clients to drive better security investments.

• Zero Trust is a comprehensive security philosophy and approach that emphasizes the principle of least privilege, securing access for all identities, and operating under a default deny mechanism.
• The shift towards Zero Trust is being driven by the need for improved business resilience, cost savings, and better user experience, with a focus on aligning security initiatives with business objectives.
• There is a growing emphasis on understanding clients’ business use cases to effectively implement security measures and communicate value, making it essential for MSPs to engage in business-centric conversations.