Go-to-market and How to Sell an Assumed Breach Offering

In this video, Gary Pica, Matt Solomon, and Mike Bogard discuss the importance of cybersecurity for managed service providers (MSPs) and how they can enhance their cyber resilience. They explore the increasing frequency and sophistication of cyber threats, such as ransomware and phishing, and emphasize the need for MSPs to adapt by adopting a security-first approach. The conversation highlights the significance of educating customers, implementing security frameworks, and continuously evolving security practices to stay ahead of potential breaches.

• The landscape for Managed Service Providers (MSPs) has evolved significantly with increased cyber threats, requiring them to adopt a more proactive approach to cybersecurity.
• MSPs need to educate their customers on the importance of cybersecurity and translate the increased risks into tangible value, which may necessitate higher costs for enhanced security measures.
• Adopting a thought leadership approach and leveraging platforms like LinkedIn can significantly enhance lead generation and customer engagement for MSPs.