AGENDA
Maximize your time on the ground.
Navigate the full schedule of training sessions, peer-to-peer intelligence sharing, and uncompromising keynote presentations.
4:45 PM - 5:29 PM PST (45 MIN)
The Death of the Break-Fix Mindset: Why Traditional MSP Sales Is Costing You Clients
The MSP sales playbook that worked five years ago is actively driving clients away today. Buyers are more informed, more skeptical, and more overwhelmed than ever — and the feature-dumping, price-competing model is accelerating their indecision. This session exposes exactly what's broken in traditional MSP sales and introduces the outcome-driven model that's producing 20%+ net margins for forward-thinking providers.