Our Speakers
An Uncompromising Roster of Experts.
Our speakers bring unfiltered, tactical insights forged in the crucible of real-world incident response.
Steve Rivera
Chief Revenue Officer
United States
Sessions
Wed Feb 03, 8:00 AM - 12:00 PM
Selling Security to the Unsellable: Reaching the Executive Who's Heard It AllToday's mid-market executive has been pitched cybersecurity dozens of times. They're immune to fear tactics, skeptical of compliance checklists, and exhausted by vendor noise. This session teaches MSPs and security sellers how to break through the noise with business-outcome conversations that feel different — because they are different.
Thu Feb 04, 1:30 PM - 2:15 PM
The Death of the Break-Fix Mindset: Why Traditional MSP Sales Is Costing You ClientsThe MSP sales playbook that worked five years ago is actively driving clients away today. Buyers are more informed, more skeptical, and more overwhelmed than ever — and the feature-dumping, price-competing model is accelerating their indecision. This session exposes exactly what's broken in traditional MSP sales and introduces the outcome-driven model that's producing 20%+ net margins for forward-thinking providers.
Thu Feb 04, 4:45 PM - 5:30 PM
Pricing Security Right: Why You're Leaving Money on the Table and How to StopMost MSPs undercharge for security services because they price features, not outcomes. This session delivers a practical repricing framework built around business value, risk reduction, and client ROI — with real examples of MSPs who repositioned their security offerings and immediately increased deal size, close rates, and client retention.
Fri Feb 05, 10:30 AM - 11:15 AM
The Death of the Break-Fix Mindset: Why Traditional MSP Sales Is Costing You Clients (Repeated)The MSP sales playbook that worked five years ago is actively driving clients away today. Buyers are more informed, more skeptical, and more overwhelmed than ever — and the feature-dumping, price-competing model is accelerating their indecision. This session exposes exactly what's broken in traditional MSP sales and introduces the outcome-driven model that's producing 20%+ net margins for forward-thinking providers.
