AGENDA
Maximize your time on the ground.
Navigate the full schedule of training sessions, peer-to-peer intelligence sharing, and uncompromising keynote presentations.
8:00 AM - 11:59 AM PST (4 HOURS)
Selling Security to the Unsellable: Reaching the Executive Who's Heard It All
Today's mid-market executive has been pitched cybersecurity dozens of times. They're immune to fear tactics, skeptical of compliance checklists, and exhausted by vendor noise. This session teaches MSPs and security sellers how to break through the noise with business-outcome conversations that feel different — because they are different.