AGENDA
Maximize your time on the ground.
Navigate the full schedule of training sessions, peer-to-peer intelligence sharing, and uncompromising keynote presentations.
4:45 PM - 5:29 PM PST (45 MIN)
Pricing Security Right: Why You're Leaving Money on the Table and How to Stop
Most MSPs undercharge for security services because they price features, not outcomes. This session delivers a practical repricing framework built around business value, risk reduction, and client ROI — with real examples of MSPs who repositioned their security offerings and immediately increased deal size, close rates, and client retention.