Our Speakers
An Uncompromising Roster of Experts.
Our speakers bring unfiltered, tactical insights forged in the crucible of real-world incident response.
Dean Seddon
Dean Seddon is the Founder and CEO of MAVERRIK, based in the UK. He has worked with companies and teams at Citi, Mastercard, Microsoft, Salesforce, AWS, Rackspace, and Teradata, helping them build predictable pipelines and win clients through LinkedIn. His practical, no-nonsense approach has helped organizations secure more than $200M in new revenue and increase enterprise value.
Sessions
Wed Feb 03, 8:00 AM - 12:00 PM
Positioning & Messaging BootcampMost people struggle to explain what they do in a way that makes prospects want to know more. We'll show you how to find your point of difference, understand what your prospects actually care about, develop your key messaging, and build a value proposition that lands in four seconds. You'll leave knowing exactly what to say and why it works.
- Establishing your point of difference
- Understand Your Prospects Perspective
- Developing your key messaging
- Building Your 4-Second Value Prop
