Dean Seddon

MSPs struggle to give their market a reason to choose them, beyond the fact that the previous provider let the client down. It’s difficult to show you’re different when dozens of other MSPs are reaching out to the same prospective clients with similar messages.

Part of the problem is how MSPs explain what they do. The message often becomes technical, which may work for an IT lead but can lose the CEO or CFO who wants to understand business impact, risk and return.

Your messaging needs to do both: show technical competence and make the business case.

This practical masterclass will help you identify your point of difference, understand what matters to the people involved in the buying decision, and turn that into messaging your marketing, sales and leadership teams can all use.

You’ll leave with a defined position, messaging your business can use, and a 4-Second Value Proposition that makes your value easy to understand.

• Reduce your reliance on referrals by creating messaging that helps you generate interest from prospects who do not already know you.

• Stand out in a crowded MSP market by identifying a point of difference rather than relying on the same claims as your competitors.

• See your MSP through your prospects’ eyes so you can talk about the problems, priorities and outcomes that influence buying decisions.

• Turn technical capability into commercial messaging that CEOs, CFOs and other business decision-makers can understand and value.

• Build a 4-Second Value Proposition that gives prospects a reason to pay attention, ask another question and find out more.

Attendees will leave with the Maverrik Certification Workshop for MSPs credential, as well as custom GPTs and messaging tools which enable them to generate key messages, social content strategy, AI search content, and a buyer persona GPT (AI that acts as their ideal client)