Marc Laliberte

AI is rapidly reshaping the MSP threat landscape, from unsanctioned tools and exposed cloud identities to deepfakes and increasingly convincing social engineering. In this interactive workshop, participants will work through realistic scenarios, collaborate in teams, and test practical approaches to detecting risk, enforcing policies, and guiding customers through AI-driven threats.

Facilitated by WatchGuard CISO, Sr. Director Security Operations and your MSP peers, the session will connect technical decisions to operational impact, service opportunities, and customer value, giving both technical leaders and executives actionable playbooks you can put to work immediately.

AI is moving beyond experimentation and into the MSP business model. In this partner-led panel, MSP leaders will share how they are using AI to improve operations, create new services, deliver measurable customer outcomes, and generate recurring revenue. The conversation will explore what they are offering, how they are packaging and pricing it, where customers are seeing value, and what they have learned along the way.