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Explore the Business Track
Owners, Operators, Execs, Sales, vCIOs join Andrew Morgan and Karl Bickmore, CEO of Snap Tech IT, as they introduce and discuss the new Business Track premiering at Right of Boom 2025. Our sales/business track is headlined with world renowned author of The Challenger Sale, Brent Adamson, where he will KEYNOTE his latest research on the most critical factor in selling today; Customer Confidence!
LEADERSHIP SKILLS ON & OFF THE BATTLEFIELD (BUSINESS)
Thursday, Feb 20, 2025 8:30 - 9:30 AM PST
United States Army combat veteran Michael Crean (and former MSSP CEO) will be discussing principles of leadership he has learned on and off the battlefield. As an Army Combat Veteran, he came to understand that leadership is not just a responsibility; it is a profound privilege. Through his experiences on the battlefield and as a CEO for the last 21 years, he has witnessed firsthand how leadership can shape destinies and bring about significant change. Leading a team of Soldiers or a team of Executives is a weighty honor, as it means being entrusted with the well-being of others. The men and women who follow a leader place their trust and faith in that individual's decisions, knowing that their own success depends on the competence and judgment of their leader. This immense responsibility comes with the privilege of being able to make a positive impact on the lives of those under your command. Leadership is not about barking orders or seeking personal glory; it's about guiding, inspiring, and empowering the team. The privilege of Leadership is in the ability to influence positive change, to cultivate a culture of resilience and unity, and to guide the team towards a common goal. It is witnessing the transformation of individuals into a cohesive force, working together to overcome challenges and achieve shared objectives.
![Michael Crean of SonicWall](https://res.cloudinary.com/bizzaboprod/image/upload/c_crop,g_custom,f_auto/w_270,h_270,c_fill,g_face,fl_any_format,q_auto:best/gntez2ghwqn6us249lhl.jpg)
Michael Crean
SonicWall
MASTER CLASS: TO AND THROUGH M&A (BUSINESS)
Thursday, Feb 20, 2025 9:30 - 10:30 AM PST
Mike knows MSPs - he built and operated a highly successful MSP for over 30 years before recently selling his business. Drawing from personal experience he will explore the critical aspects of building a Managed Service Provider (MSP) for mergers and acquisitions (M&A). He will highlight the opportunities and challenges this presented before, during and after the transaction, providing a balanced perspective on the "Lightside & Darkside of M&A." He will share personal insights on "What I learned and loved" and "What I would do differently" to offer you valuable lessons for navigating M&A. His aim is to equip you with the knowledge and strategies needed for successful M&A initiatives and long-term business objectives.
![Mike Estep of Blackpoint](https://res.cloudinary.com/bizzaboprod/image/upload/w_270,h_270,c_fill,g_face,fl_any_format,q_auto:best/wyugwl5gbprdvke68suo.jpg)
Mike Estep
Blackpoint
BUSINESS TRACK: PEER NETWORKING | SOLUTIONS EXPO
Thursday, Feb 20, 2025 10:30 - 11:30 AM PST
KEYNOTE: BRENT ADAMSON
Thursday, Feb 20, 2025 11:30 - 12:30 PM PST
The single hardest part of B2B solutions today isn’t selling them, it’s buying them. Today’s customers find themselves quickly confronted with too many options, too much information, and unimaginable decision complexity. The result is typically smaller, safer, price-driven purchase decisions often including no decision at all. For customers, the result is frustration and resignation. For suppliers, it’s missed targets and stalled growth. The good news: Customers’ struggle to make confident decisions represents sellers’ best opportunity to stand out and deliver real value. How? By building customers’ confidence in themselves to make large-scale, collective decisions on behalf of their company. To build customers’ self-confidence the best sellers adopt a “framemaking” approach to selling, providing customers clear, actionable frameworks for learning, deciding, and realizing value.
![Brent Adamson of](https://res.cloudinary.com/bizzaboprod/image/upload/c_crop,g_custom,f_auto/w_270,h_270,c_fill,g_face,fl_any_format,q_auto:best/wgchw2rrjtffjmjnhxf6.jpg)
Brent Adamson
SALES PROCESS FOR MDR/EDR (BUSINESS)
Thursday, Feb 20, 2025 1:30 - 2:30 PM PST
ZB Serrato is a former MSP CISO and will lead a panel of MSPs to equip you with the knowledge and tools to effectively navigate the MDR/EDR sales process. Learn how to identify customer pain points, craft compelling value propositions, and overcome objections to close deals with confidence.
![Zibeon Serrato of Bitdefender](https://res.cloudinary.com/bizzaboprod/image/upload/c_crop,g_custom,f_auto/w_270,h_270,c_fill,g_face,fl_any_format,q_auto:best/u8jwspoyqblvtkzsw3uf.jpg)
Zibeon Serrato
Bitdefender
BUSINESS TRACK: PEER NETWORKING | SOLUTIONS EXPO
Thursday, Feb 20, 2025 2:30 - 3:30 PM PST
USING AUTOMATION AS A SALES WEDGE (BUSINESS)
Thursday, Feb 20, 2025 3:30 - 4:30 PM PST
The two-time MSP owner and industry guru, Gary Pica will join Aharon Chernin on stage to explore how you should use automation as a sales wedge. Improve productivity and close more deals with the knowledge gained during this sales automation session. You will learn how to leverage automation tools to streamline your sales process, personalize outreach, and nurture leads more efficiently. Gain a competitive edge by automating repetitive tasks and focusing on high-impact sales activities.
![Aharon Chernin of Rewst](https://res.cloudinary.com/bizzaboprod/image/upload/c_crop,g_custom,f_auto/w_270,h_270,c_fill,g_face,fl_any_format,q_auto:best/uwoimktnessr8axfzbov.jpg)
Aharon Chernin
Rewst
![Gary Pica of TruMethods](https://res.cloudinary.com/bizzaboprod/image/upload/c_crop,g_custom,f_auto/w_270,h_270,c_fill,g_face,fl_any_format,q_auto:best/sd7aqxsqtuzvgqa7qj8r.jpg)
Gary Pica
TruMethods
SELLING TECH TO EXECUTIVE PERSONAS (BUSINESS)
Thursday, Feb 20, 2025 4:30 - 5:30 PM PST
Impress executive buyers and secure big deals with this workshop. Learn how to tailor your sales pitch for C-suite audiences. Master the art of storytelling, craft compelling data-driven presentations, and anticipate and address executive-level concerns. Leave equipped to confidently navigate complex negotiations and close high-value deals.
![Joe Levy of Sophos](https://res.cloudinary.com/bizzaboprod/image/upload/c_crop,g_custom,f_auto/w_270,h_270,c_fill,g_face,fl_any_format,q_auto:best/jxtxf5oelrgapk22iuan.jpg)
Joe Levy
Sophos
BUILDING A vCISO PRACTICE (BUSINESS)
Friday, Feb 21, 2025 8:30 - 9:30 AM PST
Dr. Jerry Craig (an MSP CISO) will join David Primor of Cynomi on stage to guide you through establishing a virtual CISO (vCISO) practice, from defining service offerings, building a winning team and delivering tangible value. Learn how to effectively manage client relationships and deliver high-impact vCISO services.
![Jerry Craig of Ntiva, Inc.](https://res.cloudinary.com/bizzaboprod/image/upload/c_crop,g_custom,f_auto/w_270,h_270,c_fill,g_face,fl_any_format,q_auto:best/nxtzuxvxbvzvif57t3op.jpg)
Jerry Craig
Ntiva, Inc.
![David Primor of Cynomi](https://res.cloudinary.com/bizzaboprod/image/upload/c_crop,g_custom,f_auto/w_270,h_270,c_fill,g_face,fl_any_format,q_auto:best/oqlg4f9n4ucfryqzp1rg.jpg)
David Primor
Cynomi